"Rural and Small Libraries: Providers for Lifelong Learning"
Bernard Vavrek
Clarion University of Pennsylvania
Introduction
The purpose of this paper is to consider the nature of rural and small public
libraries in the United States in the light of present and existing
opportunities that they provide for adult lifelong learning, and to ponder the
future of collaborative services. Until recently, small libraries have been
ignored as models of service. Probably because rural communities, in general,
have been neglected units of study (Fitchen, 1991; Cigler, 1994). This
minimization of nonmetropolitan (a term synonymous with rural) libraries is
surprising when one understands that the vast majority of these public
institutions are located in the countryside. As America has attempted to adjust
from an agricultural to industrial infrastructure, it is now confronted with a
new sociological challenge--dealing with a society predicated on information
access and use. The singularly important question, which cannot be begged, is
how does the public library fit in, if at all? And what is its role in the
future of rural America, where daily information needs exist and must be met?
Limitations
The limitations of this paper should be noted as well. While the role of the
public library is explored in relation to adult lifelong learning, it does not
consider the manner in which adults learn, which is a complex field of
investigation in itself. "Adult education is a field of study and educational
practice whose scope and significance are poorly understood" (Alkin, 1992, p.
30). Allen Tough's (1979) review of research on adult education reveals, for
example, a study of rural adult learners whose main interest is job related, but
who needed help in setting goals and finding information and materials. In
another investigation, public library respondents were asked where they
preferred to learn. Most chose the home--the public library was ranked sixth out
of seven (Tough, 1979, p. 174-175).
So in evaluating the present and future role of lifelong learning in the
public library, reviewers must be aware of the dynamics of adult learning that
take place in a society of an increasing number of alternatives. Because of the
lack of research on this topic, it would be very important to understand the
perceptions that adults have about the public library in relation to it as a
resource for lifelong continuing education.
Defining Rural
While statistically describing rural America as a place comprising 2,288
counties, containing 83% of the nation's land, and home to 21% of the population
(51 million) is not a problem (United States Department of Agriculture [USDA],
p. 2, 1995), defining a "rural model" is more of a challenge. The United States
Bureau of the Census does it by indicating that a place of at least 2,500 people
denotes an urban area, and, therefore, really doesn't define a rural space.
Other sources contend, for example, that only the people who have lived in a
rural area for some time talk about "rural." Another group that is fond of
"rural" is the academic researcher. Increasingly, one will encounter the term
"country" used in place of "rural," as, "One lives in the country." This
approach also helps to dispel the possibility of "rural" being interpreted as a
pejorative term.
In 1978, the Center for the Study of Rural Librarianship [CSRL], at Clarion
University of Pennsylvania, added to the dimensions of the rural metaphor by
including populations up to 25,000 in its studies--in addition to the
nondefinition provided by the Census folks. This action was taken because of
feeling that <2500 was too restrictive and would have excluded places such as
Clarion, a population of about 6000 individuals, that while defined by the
federal government as urban, easily fits into a rural model.
In the late 1980's, the CSRL started to use the concepts of "small" and
"rural" synonymously for a variety of reasons. First, as rural communities
continue to change and are encroached upon by urbanizing influences, it is
increasingly difficult to discern differences between models. Parenthetically,
it should be noted that for research purposes as well as for the discussion of
this paper, the libraries (rural or small) being discussed are independent
community libraries as opposed to, for example, the branches of a larger library
system. Second, the federal government is increasingly using "rural" and
"nonmetro" to be the same thing, further enlarging the model (USDA, 1995, p. 25)
The third reason for using the terms "rural" and "small" to mean the same thing
developed out a conference engagement for this author in New Jersey. It was the
author's impression that one was to talk about rural library services until the
conference coordinator indicated that those in attendance really represented
"small" libraries and not rural ones. The implication was, of course, that in
the nation's most urbanized state the chance of seeing a cow out of the library
window was remote. Incidentally, the possibility of getting a glimpse of farm
animals from any window of a small or rural library is also slim in that the
United States has long since passed from being an agricultural economy. "Today,
only about 5 million people, less than 10 percent of the rural population, live
on farms" (USDA, 1995, p.4). Parenthetically, it is interesting to note that 53%
of employed farm residents work in nonagricultural industries, and 73% of
employed women who live on farms do not work in farming (Dortch, 1994). But back
at the conference, this author hastily corrected notes and simply excluded
references to "rural" and substituted "small." It reinforced the fact that some
individuals, and not only in Jersey, viewed rural as a negative term. It further
solidified the notion that issues and services pertaining to rural libraries
were the same as those confronting librarians in small libraries. For students
of rural America, communities may be usefully divided into the following types:
industrial, ranch, resort, retirement (Glasgow, 1991), manufacturing,
agricultural, college/university, mining, and the seat of government (Raftery,
1986). But categories disintegrate into complex socioeconomic issues that
sometime hide the realities of life on the farm, poverty, abuse, low educational
attainment, malnourishment, and the absence of medical practitioners (Horwitz,
1993; Weinstein, 1994), etc. Unfortunately, an idyllic, romantic view of "life
in the country" has sometimes been both an hindrance and counterproductive to
finding practical solutions for problems. While an increasing number of
Americans perceive rural as encompassing the good life, and in many places it
does, at the same time it also obscures the conflicts between established rural
types who see no need for new roads and schools in the face of population
growth, and the "come-heres" (as the new rural folks in Virginia are
affectionately known) who look in vain for the local deli (which rather may have
a name such as Lander's Big Store) and wonder why the public library has neither
a computer nor online database searching available (Rimer, 1993). It also
frequently raises conflicts between the new rural people (transplanted
urbanites) who like the overall sense of bucolic America just as it is, thank
you--it is afterall what they have sought, and the established population who
sees needful jobs being created by building prisons, incinerators/land fills,
and casinos (Fitchen, 1991; Clines, 1993; Hinds, 1993; Terry, 1993). There are
any number of anecdotal illusions that one may use to characterize the country.
A colleague recently told this author of visiting a small community where it
seemed that drivers never used their turn signals. When he/she inquired why this
was the case, the response was that "everyone knows where everyone else is
going." Those who live in rural America or are students of this environment
would like it to be the one nostalgically viewed by the humorist Garrison
Keillor at his fictional Lake Wobegon Minnesota, "Where all the women are
strong, the men are good looking, and the children are above average" (Karlen,
1994, p. 39). Sadly, rural America is also a place where people live in
discarded cars and buses, where women and children are abused, and an increasing
number also live below the poverty line.
As local residents of almost all communities have become increasingly
dependent on the larger society for meeting many daily needs, and as the
ability of local institutions and groups in rural areas to hold the
commitments of residents has declined, physical isolation has become more
closely associated with social isolation than with social cohesion
(Wilkinson, 1992, p. 11).
It is also a place where recently a 2 year old child was allegedly beaten by
his/her father into a comatose state and a member of the local church committed
suicide because of being distraught over his/her job. Life in the country has
become less tranquil.
Rural Libraries
To discuss public librarianship in the United States is to realize the fact
that 80% (7,118) of these institutions are located in population centers serving
up to 25,000 people. Of this 80%, three out of ten libraries (2,656) may be
found providing services in places up to 2,500 individuals (Chute, 1994, p. 25).
The majority of rural libraries, (<2500 people) are staffed by one full-time
person, have a collection of fewer than 10,000 books and serial volumes, and
operate within a total budget of $21,000 (Chute, 1994, pp. 33, 61, 37). This
situation prompted at least one author to write about the "genteel poverty" of
the library (Baldwin, 1993). For emphasis, this author would like to point out
"total budget" referred to previously, means exactly that. It represents funds
available for everything from paying the utilities to staff salaries. This is
unlike a situation in a school library, for example, where salary costs come
from a line item in the school's budget for personnel, and the librarian's
allocation is primarily for materials. Parenthetically, some rural libraries in
the United States have no line item in their budgets for book purchases. In
these instances, a variety of different means are used to raise funds, including
donations for memorials--for those who are deceased, or living memorials in
recognition of someone in the town. Rural libraries have been using the latter
approach also as a means of obtaining children's books donated by the kids
themselves. In comparison to the basic model of rural (<2,500), in service
populations up to 25,000, the typical public library has from two to four
full-time staff persons available, the book and serial volume collection numbers
24,000, and the total operating budget is $117,000. While an improvement over
the conditions facing smaller libraries, one will recognize that these are not
luxurious factors of support (Chute, 1994, pp. 33, 61, 37).
Planning Considerations
As decision makers contemplate avenues for lifelong learning at the community
level, the following selected comments about rural library services, in general,
may be of some value:
First, if one were to conduct a survey among those responsible for the
management of the community library and to inquire about the most pressing
issues facing those individuals, there is little doubt that library financing
would lead the list. Overall, throughout the country, financial support for
public libraries is a relative matter, with some communities being able to
provide a decent working budget for services and activities, while others are
struggling. Per capita expenditures (determined on a state basis) range, for
example, from a high of over $30 to a low of seven dollars (Chute, 1994, pp.
70-71). There is sharp concern about the future, however. Accelerating the
always poignant issue of library financing is not only the continuing costs of
doing business on an everyday business (along with acquiring new technology),
but wondering what imminent cuts in the federal budget--particularly in relation
to the Library Services and Construction Act [LSCA], will bring. While 80% of
the community's library budget comes from local sources (with property taxes in
the lead), cuts in LSCA funding will effect future library programming,
cooperative efforts, and a diminution of services provided through state library
agencies--among other things. It should not be a surprise to any reader that
taxpayers--at all levels--are against raising assessment to pay for services.
And perhaps not so ironically, these same individuals want institutional
activities to remain at present levels. Community leader have had to be very
flexible in attempting to raise sufficient funds to support the local library.
Previously, for example, what may have been viewed as fund raisers (as
phonothons) to enhance endowments or provide for special programming is now a
built in factor for raising working capital to enable the library to function on
a day-to-day basis. As a consequence of need, one may witness a wide-range of
fund raising activities employed at the local level--everything from selling
stationery to used books, wine and cheese parties, dances, and direct
solicitations to local community groups such as the Rotary, Women's Club, etc.
While these events may be productive, there must be people of good will
motivated to assist the library in its "hour of need." Small and rural libraries
may be in trouble in the future as there are fewer and fewer young adults
available to act as volunteers and commit the enormous time that is required for
the support of local institutions, particularly the public library. Where there
are no jobs, there will be no community.
At present, it is relatively easy to forecast future funding trends of rural
and small public libraries. Those than can--will. Those that can't-- won't. The
public library has always been a locally administered institution. This fact of
life has been magnified as the federal government configures itself to assume
less and less a role in traditional library services. At issue in this matter of
financial support is an extremely important question. Who is responsible for the
inadequate funding base for America's rural and small libraries? The answer has
many parts. One facet that the library community does not like to address,
however, is its general failure to articulate the public library's significance
to an extent that opinion leaders are convinced of the public library's
contribution to the community's well being. In addition to other services, for
example, the public library is one of the best economic values around. In most
places, this has not been emphasized. Because of a collective sense of
historical inaction, rural and small public libraries now fight for the
continuation of their institutional lives.
Second, rural and small towns are traditionally conservative institutions.
They can be both unfriendly to outsiders and new ideas. From practical
experience, for example, it appears to take about 15 years to become accepted as
a "local." When the author first moved to Clarion, Pennsylvania, and a long time
after that, the only way one could explain to boro officials that the alley
(next to the author's house) had not been plowed of the snow was to indicate
that one was talking about the "Miller House" (the previous and long?time owner
of the residence). As another example of this, amusing jokes are told about
rural people giving directions by using landmarks that ceased to exist decades
ago. Such as, "turn left where Dave Fowler's barn used to be." The refrain that
"we never did it that way before" is not meant to be used as a global slur on
community leaders in rural and small towns, but it is an attitude that is
important to recognize. Its corollary is "show me," and one does not have to be
in the great state of Missouri for this to be relevant. Unfortunately, the
conservative approach tothings may also be shared by library personnel and
trustees/board members who see no reason to change the routines of life in their
favorite place. Parenthetically, it may be of interest to note that the typical
librarian has lived in his or her community for an average of 17 years and has
been the librarian for ten years (Vavrek, 1989, p. 93). Sometimes this
inflexibility exists because of individuals' lack of experience and education,
which will be discussed shortly. Among other things, planning for the future
will continue to be a challenge in places where people have really not thought
much about the present library and its community role.
Third, in the view of this author, the most important factor limiting the
present and future development of rural and small town information services is
the lack of academically trained staff in America's libraries. Although this
might appear to be a self-serving comment coming from someone who has spent many
years as an educator, it is better understood in the context of the fact that
only about 34% (3,452) of the full-time librarians in rural libraries (<25,000)
have an American Library Association's [ALA] master's degree, and in communities
of (<2500) people the incidence is five percent (86) (Chute, 1994, p. 29). If
one were to diagram the reasons for the educational situation cited above, they
would include expressed attitudes such as: "we have never had a librarian with a
'university' degree before; why do we need one now?," and, "what's the matter
with a salary of $13,000?" Additional reasons include: the relatively few
schools of library and information science serving a geographically dispersed
population; the inability of individuals to leave their positions to participate
in classroom coursework; and the attitude of some staff persons who don't
recognize that they have a need to pursue formalized education. Some of these
problems are being assuaged by enterprising institutions that are aggressively
offering long-distance educational opportunities to students either in person or
via satellite/cable. Another resource to help the situation is LISDEC, the
Library and Information Science Distance Education Consortium, which is in its
developmental stages. This latter idea will enable students, who would
matriculate into one school, become global consumers in that they would be able
to enroll in any other library and information science program around the
country through the Mind Extension University or some similar carrier. One would
be able to stay at home and have library and information science courses
delivered by cable television (Barron, 1991). The problems of providing avenues
of education are, of course, not only limited to the formal, credit generating,
degree awarding types. A crucial analog to this is continuing education.
Presently, in addition to the schools of library and information science,
library cooperatives, systems, and regional libraries, along with state library
agencies have been attempting to provide consumers with what they want and need.
Unfortunately, there are too many library staff and trustees in need of CE,
particularly pertaining to technology, than providers. And frequently there is
little that is systematic about what is offered. Teleconferencing, for example,
is an important and cost-effective way of providing new information, however,
when the program fades the question is, "now where does that printer driver get
installed?" And there may not be anyone available to provide the "hand holding"
support that is needed. The issue of education is immensely significant as rural
and small towns become virtual communities in the dimensions of cyberspace
(Rheingold, 1993). In addition to providing educational opportunities for
library staff, in relation to technological expertise, it may be required for
each community or combination of communities to provide their own
administrator/technical person. This is the approach that the enterprising town
of Bloomsburg, Pennsylvania, has taken (Depo, 1991).
Fourth, in the view of this author, not only is trustee development key to
future planning of any type, it is a topic waiting for action. State library
agencies, for example, deserve considerable credit for their efforts in
attempting to provide workshops and other educational modules for trustees.
States such as Nebraska have gone further than most in establishing
certification requirements for trustees to remain active (Nebraska Library
Commission, 1992). At the same time, anecdotal information from trustees and
librarians around the country suggest that quite often the "me vs them"
mentality prevails. If libraries in rural communities are to prosper, it can not
be at the expense of attempting to roll-over trustees, who after all not only
hire and fire the librarian but are responsible for the overall financial
solvency of the library. It should not be the reverse, either. While it is a
simple matter, clearly, the form of development needed to insure that the
library plans for the future, uses its resources wisely in consort with other
agencies, and becomes a true community information center, begins with a mutual
working trust between library staff and trustees/directors. The author has been
made more sensitive to these issues over the last ten years, since one's wife
has been president of the board of the local public library.
Fifth, while one would like to believe that the situation is changing,
planners must be aware of the fact that the typical rural public library has
probably not conducted any form of community or user survey. Vavrek (1989)
reported that only 22% (81) of the libraries investigated had conducted a
community analysis over the last five years, and 23% (86) of the libraries had
multi-year plans available. In the absence of statistical data describing the
library's use and the attitude of clients toward available services, planning is
done in an ad hoc manner, at best. Substituted for survey data, library
personnel will use interpersonal methods of information gathering, following the
impression that one is familiar with everyone in the community who uses the
library. This approach obscures situations involving new people who have moved
into the service area and certainly does not provide an opportunity to include
those individuals who presently are not card carrying members of the library.
While more comments on this matter will follow, present research suggests that
about half of the population of a typical rural community, utilizes the public
library in some fashion. Clearly, those responsible for the development of rural
and small libraries, must work to expand the overall number of people who are
library "regulars." This is a key element in insuring that the local library
provides a critical role. Presently, it is not perceived as accomplishing that.
Sixth, notwithstanding the age of electronic access to information through a
variety of networks (Inter, Free, Use, LANs, WANs, RANs etc.), the typical rural
library is perceived by its public as primarily a place of books. Despite the
wide variety of resources available in the smallest library, user studies
suggest that requests for bestsellers and leisure reading materials outstrip the
demand for informational needs such as answering reference questions (Vavrek
1990; Estabrook 1991; Wittig 1991; Vavrek 1993). Historically, public library
studies have typically exhibited these characteristics. The public library's
symbolic connectivity with books is not difficult to discern. Books are linked
directly to reading and literacy efforts (and those things aren't bad). Further,
small libraries do not have the funds to support individualized public relations
efforts. As a consequence, ALA generated "propaganda" abound, emphasizing the
singularity of books. One will find an array of posters adorning the walls of
the typical rural library, depicting personae from Sting to Oprah Winfrey,
pitching reading through the ever popular medium of books. This author once
asked an American Library Association [ALA] colleague that wasn't he/she aware
of the fact that all of these visual presentations reinforced only one thing.
The response was that how were individuals supposed to be depicted showing
information? This was about ten years ago and things haven't changed. The
seminal role played by books in small and rural libraries is not difficult to
grasp. In addition to those things mentioned above, one must consider the
tradition of libraries as repositories of books. Librarians have been brought up
in this cultural environment. As suggested earlier, while things are changing,
the typical rural library has not much money to invest in alternative
technological resources to offset its historical image. Additionally, not much
time is spent marketing or advertising the diverse services available. As a
result, while about 70% of the library users (Vavrek, 1990) heard or saw
advertisements about the library over the last year, over 40% of the general
public had not (Vavrek, 1993). In context, though, it must be understood that it
is difficult to provide much in the way of advertisement if the community has no
channels of mass communications, such as, local newspapers, radio stations, etc.
This, of course, does not preclude producing the usual brochures and mailers
that could be distributed widely in grocery stores, through churches, etc.
As a corollary to the above concern about the lack of advertising, it is of
some significance to know that half of the nonusers studied by Vavrek (1993)
indicated that they were not familiar with any of the library's services with
the exception of books, magazines, and newspapers. Perhaps it is not surprising
that half of the American public does not use the public library because of a
perceived lack of time and that there is no need (Estabrook, 1991; Vavrek,
1993).
Seventh, the next item that this author would like to offer for consideration
is particularly significant. Seventy percent of the users of nonmetropolitan
public libraries are women. Further, while the percentage has not been as
dramatic, user studies of public libraries, in general, have always shown that
females outnumber male users (Knight & Nourse, 1969; Doremus Porter Novelli,
1987). The interesting thing, however, is that in most instances analysts have
spent little time considering why the tendency of use has been this way and what
it means. The prevailing attitude has appeared to include a type of casualness,
and then moving on to something else. While this author certainly does not have
a total explanation for this phenomenon of use, perhaps from the mouths of babes
we have some interpretation. A few years ago the young daughter of one of our
research associates suggested that it was easy to understand why the local
public library appears to be a place for women. "Usually, the librarian is a
woman; there are only restrooms for women; the story hour is directed by a
woman; there are mostly romance books in the library; and when the library has a
fund-raiser, the prize is usually a quilt or something else that women like,
instead of a fishing rod." Although this previous interpretation may not stand
the rigors of a research investigation, at the emotional level it reveals at
least one perception of life in the country. It is also the author's impression,
and not necessarily substantiated by the research literature, that women read
more than men (at least the "stuff" currently in the typical library), and that
despite an increasing number of women working outside of the household and a
growing number of men staying at home, the female member has the continuing
responsibility of "educating" children. This includes what are important trips
to the library with the kids--for storyhours and beyond. One was secretly amused
by listening to the short conversation between mother and child at the local
K-Mart. While the mother was scolding the child, it was with the admonition: "If
you don't behave, we won't go the library." Now, that is something to consider.
When the CSRL began reporting that 70% to 80% (Vavrek , 1990, Pennsylvania)
of rural library users were women, some colleagues politely suggested that this
was attributable to the fact that women were in the library "fetching" things
for members of the household. This possibility was considered further and it was
determined that only in 28% of the cases were women in the library for reasons
other than their own (Vavrek, 1990). It is likely to assume that women will want
to support their local public libraries. Whether this situation will continue in
the future, should be a matter of great concern to library planners. With more
and more women working outside of the home, their level of library use may
diminish linearly because of a lack of time. But beyond the role of women as
library supporters and users, it is crucial that services be targeted to men.
Serious efforts should be made to achieve some parity between men and women.
Overall, those responsible for the management of the community's library must
strive to consistently broaden the base of supporters for the immediate future.
This is the only way to insure both a replacement factor for library users who
leave the community (or join it) and the survival of the institution.
Eighth, the implications of technology for those responsible for future
planning is inescapably important. Initially, describing technology, of course,
involves a continuum of different things--to some it may mean for the first time
that the library has a phone or conventional typewriter. One state library
colleague, for example, indicated that librarians were interested in obtaining
LSCA funds in his or her state to install a bathroom for the first time in the
library. While impoverished libraries continue to be a concern, as noted earlier
in a review of financial support, their needs are also changing. Every librarian
would love to be a player in the game of technology. Providing sufficient funds
to accomplish this is another concern. The situation is definitely improving.
Because of the influence of cooperative library ventures, the smallest library
is now being included in online catalog access, statewide data bases, Internet
connections etc. Inhibiting this growth of the newest technology is a matter
that was discussed earlier--educational needs. Typically, the infrastructure to
support the daily use of all of the newly applied technology in the library does
not exist. Obviously, the situation varies throughout the country, but this
author believes that the following example is symptomatic of the situation. In a
state that shall remain nameless, library personnel were gathered at various
places around the state to receive a program that was being broadcast by
satellite. Unfortunately, few of the sites were actually able to receive the
program because the satellite coordinates had been altered and individuals
simply were unaware of how to go about changing things at the local level.
Unless there is a major change of both attitude and implementation, small and
rural libraries will not be able to cope with the daily application of
technology that is being initiated at warp speed.
To illustrate what is happening on an overall basis with the implementation
of technology, the results of a recent preliminary investigation conducted by
the CSRL of (n=317) libraries, in populations <25,000, may be of some interest.
Preliminary data suggest that each library responding had at least one personal
computer, fax machine, and CD-ROM workstation. While the reported personal
computer is used for a variety of tasks, word processing is the most popular.
Most libraries report, however, that they spend less than $500 annually for
purchase of things pertaining to technology, as, for example, software, CD-ROM
applications, and hardware. And not surprisingly, the most limiting factor in
acquiring more technology is the lack of funds (Moberly, 1994).
Finally, on the matter of technology, the following may be of some interest.
Current national studies indicate that only about a third of the public is
interested in accessing databases, making bank transactions, etc., and about 25%
are enamored of the idea of using electronic bulletin boards, online shopping,
etc. (Personal Computers, 1993). While these views and circumstances may change,
it is important to recognize the fact that not everyone may be as supportive of
the new technology as we would like to assume or feels that it is needed.
Librarians referring to themselves as "cybrarians" may not really bring the
information society and cyberspace any closer to the local community.
The ninth, and last topic that this author would like to offer for planning
considerations relates to providing library and information services to Native
Americans. Among institutions serving rural populations, those on Indian
Reservations merit particular attention.
The Strategic Plan for the Development of Library and Information Services
to Native Americans...indicates that the lack of coordination among diverse
Federal agencies and the l lack of overall coordinating leadership has
impeded development of Native American library programs. Most States do not
include tribal libraries in their statewide library network plans (United
States National Commission on Libraries and Information Science [USNCLIS],
1992, p. 12).
The above situation is unfortunate in many ways, particularly in the light of
the fact that reservation libraries may be one of the best examples of
multi-function facilities. For example, the community college libraries at the
Standing Rock Sioux Reservation and the Devil's Lake Sioux Reservation, in North
Dakota, function also as public and tribal library libraries. This pattern may
be seen in South Dakota, Montana, etc. The USNCLIS has recommended the following
challenges for change: 1. Develop consistent funding sources required to support
improved Native American library and information services; 2. Strengthen library
and information services training and technical assistance to Native American
communities; 3. Develop programs to increase tribal library material holdings
and to develop relevant collections in all formats; 4. Improve access and
strengthen cooperative activities; 5, Develop state and local partnerships; 6.
Establish general Federal policy and responsibilities; 7.Identify model programs
for Native American libraries and information services; 8. Develop museum and
archival services for preserving Native American cultures; 9. Encourage adult
and family literacy programs, basic job skills training, and strengthen tribal
community colleges; 10. Encourage Application of newer information network
technologies (USNCLIS, 1992, pp. 9-20).
The public's view of Native Americans may be stilted by the recent success
that some of the tribes have had at gaming casinos. In these instances, enormous
wealth is being realized with a commensurate positive effect on institutional
growth (Johnson, 1995). This newly found glamour hides the incidence of poverty,
low educational attainment, and social dysfunction that continue to exist on
less fortunate reservations. Added to the list of woes, is a recent transplant
from the city--the development of gangs (Mydans, 1995).
The Public Library and Adult Services
While the following comment was voiced 45 years ago, it typifies--in this
author's view the present status of the public library in efforts at adult
education.
The public library, then, has not become either a major center of formally
organized adult education under its own initiative, nor does it serve as the
officially designated library for the major agencies of formal adult
education. Nevertheless, to the extent its means, in terms of materials and
skilled personnel, the libraries provide opportunity for many men and women
individually or organized into formal groups to continue their education as
adults. In this sense it furnishes the essential library service for the
host of activities and efforts which have somewhat romantically been called
the peoples' university (Leigh,1950, pp. 107-108).
The above view should not be interpreted as an indictment of the public
library, particularly in the light of the fact--as noted earlier--that adult
education is far more complicated as a field of inquiry than it might appear to
be. Historically, the typical public library has attempted providing a variety
of different products and services. These ultimately were conceptualized into
three basic types: educational, recreational, and informational. And while the
public library has always recognized the adult client as a major benefactor of
planning activities, the over the 18 crowd has taken the proverbial back seat to
services for children. Unknowingly, (because public librarians have not been
very good systematic observers of client use) the library has come to be
perceived as a place for children (and women), whose role was discussed earlier.
Perhaps, this institutional identity has not been exclusively children oriented,
but there is no hiding the fact that summer storyhours for kids and programs for
children usually generate enthusiastic lines of young users. Why they do not
necessarily maintain that enthusiasm for the library throughout the various
stages of adulthood is an issue in need of some thought and investigation.
While services for children have been burgeoning, reinforced by hungry
appetites for more, programs articulated for adults, in the past, have
frequently generated few takers. Adults, it appears, have other things to do.
Viewing movies, reading newspapers and other materials, participating in social
organizations and volunteer groups, taking care of families, etc., are among the
variety of choices made available to the typical adult. The most enthusiastic
librarian sometimes hesitates at the thought of preparing yet another program
that reaches few "non-kids." As a consequence, librarians have backed away from
scheduling adult programs. Parenthetically, while this is an atypical example,
this author is familiar with an effort at programming where the librarian in
charge forgot to attend.
Adding further to this adult programming malaise is the fact, that while
library staff members talk about employing marketing techniques in their efforts
of identifying constituencies and their needs, they frequently lack the skills
of conducting marketing programs. What develops, at best, are sporadic efforts
at public relations. And many staff members have never organized any programs.
The cost of programming is certainly another wildcard, but librarians have
become quit adaptiveat budget programming. Clearly, however, objectives can not
be accomplished where there literally is no money available.
Despite the historical and present shortcoming associated with efforts to
provide adult programming, it would be unfair and inaccurate to conclude that
there has been no change over the last 45 years. Quite the contrary. In an
effort toquickly update current perceptions about the extent to which public
librarians are now providing adult education programming, this author phoned
colleagues around the country who are primarily responsible for the management
of library cooperatives/consortia. This was not a scientific investigation but
rather an effort to take a snapshot of what was occurring. Parenthetically, this
author also attempted to gather information from public librarians by sending
out a request for information through a popular listserv (a discussion group) on
the Internet. Interestingly, there were no electronic responses.
Although reports varied from those individuals contacted by phone, it appears
that adult education is a "comer." Public librarians seem to be recognizing the
need for expanding adult programming and services, and are "easing in to it."
Activities pertaining to everything from great book discussions, computer
classes (Adams, 1994), programs intended for business persons (Garrison, 1991),
health services (Adams, 1995), events for those anticipating enrolling in
programs of higher education, coincidental activities with, for example, Black
History Month, literacy services of one kind or another (Rachel 1993; Rodriguez
& Tejeda, 1993), travel related events for retired persons/seniors, genealogy
(Grice & Hart, 1990), suggest the continuum of different lifelong learning
experiences being made available in public libraries around the United States.
Additionally, there is also some incidence of lifelong learning services being
offered through public libraries for support staff. In this latter example, the
technique utilized is teleconferencing. Despite the strides that have been made,
it would be appropriate to indicate, however, that it does not appear--as
yet--that adult services have taken on the magnitude of replacing children's
services as an institutional emphasis. But there is evidence of steady progress.
Further, it should be noted that undoubtedly there is additional programming
taking place on a national scale that has gone unreported. Rural librarians
infrequently report their experiences in the library press.
In relation to offering adult services in cooperation with other community
agencies, again, while there is some incidence of this occurring--with literacy
agencies, Small Business Development Centers, Cooperative Extension
Services--one does not perceive that the typical community library has an action
plan at the local level for this to happen. In the view of this author, there is
still a great deal of posturing when individuals talk about cooperation, as
opposed to the real thing. Again, one is sanguine about this changing for the
better. An interesting example of this has been stimulated by the Arizona State
Library that has helped to develop Economic Development Information Centers
[EDICs] in public libraries. These, in turn, have initiated cooperative projects
with other groups (Miele & Welch, 1995).
Before concluding, the author would like to return to the spirit of Leigh's
comment quoted at the beginning of this section pertaining to the supportive
role that public librarians play in relation, for example, to providing
resources for activities orchestrated by other groups. A significant trend with
which this author is familiar has to do with the increased use of the local
public library by students who are enrolled into programs of higher
education--and not necessarily in that community. It appears that these
individuals are expecting that the local public library provide course materials
needed for their studies. While noted earlier that there has been little dispute
about the importance of the public library being a source for educational
matters, what is now occurring, however, is the local public library beings
asked to act instead of the academic library. This presents an interesting new
dilemma on whether or not to defer scarce resources to purchase expensive
materials that have a short shelf life.
Truly, the wildcard in all of this effort to assess the present and
particularly the future role of the public library as a source for lifelong
learning relates to the ongoing development and application of technology. For
example, Bell Atlantic has received permission from the courts to offer video
dialtone services, that is, video over phone lines (Landler, 1995), the Internet
is developing in such a frenzy the everyone seems to want to have access to
it--including the most rural community (Wildstrom, 1994), and personal computer
manufacturers have finally succeeded in augmenting the home market as never
before through multi-media packaging--CD-ROM (Armstrong, 1994).
It is the author's view, however, that communities are no better off with
random acts of connectivity, despite how charming or forward looking they may
appear, than they were in the past if their is an absence of community action.
"...it wouldn't surprise us to see the 'global internet' find one of its best
uses is as a low-cost channel for providers to make truly relevant local
information available electronically" (Miller, 1995, p. 6). Wilkinson (1992) has
expressed the view, however, that technology has both the potential to rescue
geographically remote areas from economic and social problems or to break the
backs of communities struggling to exist. His major concern is that there is a
crisis of community. Rural towns may cease being communities, with the capacity
for development and growth, and become nodes on a network. Parenthetically, it
is not only rural America that is concerned about its future. Goldberger (1995)
in discussing the development of malls in White Plains, New York, comments "But
the real issues here [about malls] are not architectural. They involve the
notion of public space in our time, and the declining role of cities as we have
known them" (p. 28).
Areas of Needed Research
Clearly, this has been a challenging paper because of its scope. Using it as
a preface, one would like to suggest the following research agenda for Federal
action. Items are listed in order of importance as perceived by this author:
- What is the present and long-range impact on the people in a rural or
small community who have access to the services of a public library?
Likewise, what is the impact where there is no library?
- How much does it add to the success and value of a public library to
have available the services of an academically trained librarian?
- What circumstances would help to overcome the limited availability of
academically trained staff in America's public libraries?
- What perceptions do adults have relative to the public library as a
resource for lifelong learning? What are the ingredients for improving
library services?
- What conditions or circumstances would encourage community agencies and
institutions to more actively share resources and services? What is the
librarian's role as a community leader?
- In what manner may information services provided for Native Americans be
improved?
- To what extent have rural and small communities utilized electronic
information services for improving infrastructure? What models exist?
- What circumstances would insure that the public library is the focal
point of the virtual community?
Conclusions
Historically, the public library movement has developed without a clear and
coherent agenda of research activities at the national level. This has been a
costly weakness. NIPELLL is to be commended for its leadership role in
correcting this long-standing fault. The efforts of Barbara Humes, Leader,
Libraries and Community-Based Education Team, are to be particularly
complimented.
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