Thanks for the blog software and content management system, they are now improved to a point that anyone can just type and click a button and... all of a sudden the content is available for all to see.
However, there are times you may find that knowing how to format the text and images on the Web so they appear as you want is necessary and important. You can do it on the Web by using HTML tags.
Rest assured though, basic HTML tags are just that, basic. They are simple and easy to learn.
1. Heading tags
A blog software automatically format the title of the page correctly with the right tag. But occasionally, you want to divide long content into sub-headings. This is when heading tags come into play. Sub-heading tags are h2, h3, h4, h5, and h6.
2. Body text formatting
There are a lot you can do to make text content interesting. Formatting it correctly also increase readership. You can make a word or sentence bold (b or strong), italics (i or em), underline (u), and strike through (strike).
If you quote other blogs or sites, you should also format them as blockquotes (blockquote) and provide a link to the source.
3. Links
Using the a tag allows you to create any link, including Web links, link to the same page and email links.
4. Images
The img tag is used to include image on the web page. You can define the size (width and height), set the alt attribute to give a clue to search engines about the image, add border, preserve horizontal and vertical space, and align it with the surrounding text.
5. Lists
Other useful tags are for creating lists. You can use this to make points quickly. For example, to list the topic you talk about in the podcast.
There are two types of lists, ordered and unordered. You can make them with the ol and ul tags, respectively.
Formatting episode notes properly helps web visitors scan through the content fast. If the episode notes are just a huge block of text without any formatting or very hard to read, people tend to skip it.
You want to keep the visitors as long as possible on your web site until they do what you want them to do such as subscribing to the podcast feed, contacting your for more information regarding your service, buying your product, etc.