Writing down the ideas in this journal helps a lot because the time when we work under pressure and close to the deadline, it seems like the less ideas appear.
Here are some possible approaches to format an idea into interesting piece of content:
1. How-to
Step-by-step on how to do or achieve something. Do this and then that. Some tips and precautions can be helpful to enrich this type of content.
This type of information is interesting because people want results and practical things they could use to solve their problems. And usually they want it right away.
2. Stories
Most audience wouldn't mind if you get a bit personal with stories. They can be relevant or unrelated to the topic at all. After building relationships with your audience, sometimes they even expect personal stories.
Talking about the weather and how the kids just go back to school and the experience during last family vacation often can get the audience feel like they know you and respond.
Just keep it short enough to deliver the message.
3. Case studies
People like this. They like to know that others have been there and done it. Case studies are great content piece that help you prove that the products or services you offer are used successfully by others and now they are talking about them and referring to others.
4. Reviews
Consider related resources that are related to the topic of your podcast. Books you recently read that you find helpful for your audience, online tools that you know your audience can benefit from, etc.
5. News and events
What is your plan for the next quarter? Are your going to release a product or new service that your audience has been waiting for?
Can you build anticipation about the product so when the time is right to launch it, they are already waiting in line?
Updating the audience with industry news and events help you establish your podcast as the source for information in your niche.
There are more ideas for content, but that should get you started filling the notebook in record time.