Podcast Sponsorships Are A Wise And Affordable Advertising Tool Of The Marketing Savvy

Podcasting is an intimidating word that just means "on demand viewing" at your computer or you can download it to you cell phone or MP3 player. There is a vast library of topics. The length of podcast varies widely but less than 5 minutes seems to be the most viewer popular. Podcasts or "on demand viewing" allows viewer to watch those things of interest at any time that is convenient to the viewer whether that is late at night or on the train to work or entertaining themselves on long flights with topics they are interested in. Most podcasts are free to the viewer. It is easy to understand why this medium is growing so rapidly with the end users.

Podcasters make money from sponsorships. Sometimes a sponsors chooses to run an ad on the podcast but often it is done like early radio and TV where the sponsor is thanked at the end. This serves the advertiser as the ad can't be skipped over as it is worked into the programming. A podcast can have multiple sponsors from 1 to 5 is very normal. Depending on the content and the views, how sponsorship is sold. Premiere shows and luxury products and services demand "branding" and pay a monthly fee for a contract. Contracts lengths are usually 12, 18, or 24 months. The lower end shows still sell by CPM which means a certain price is agreed upon for each 1000 hits or views. This is left over from early days of podcasting when the first podcasters were just college kids in front of a webcam.

This medium of the future has now arrived at the level of TV & magazine in both quality of production and content. Because older marketing people are unfamiliar with this technology medium, that everyone under 30 is very familiar with, they have been hesitant to enter the podcast waters. The smart few that have are carving out a new niche of high end electronic savvy purchasers. With sponsorship rates only running from $15,000 to $30,000 an month with zero or little production ad expense, since the number of new podcast viewers in increasing rapidly and with the trend to be "Green" moving people away from the wasteful resources of paper and environmentally unfriendly ink, and since a third of each weeks down loads is from the achieves, this more permanent, eco-friendly and more affordable marketing medium reaches a larger world wide web audience, it makes the choice to choose podcast sponsorships a "no-brainer".

It is expected by most media experts that the podcast style of "on demand" will completely take over what we now call formatted network television in as little as 5 years. The older generation (if you call over 30 old) will be moved in this direction with increasing speed. Technology is being designed to be friendlier to those that did not grow up with a remote in one hand and an iPod in the other. TiVo and other devices are "shoe horning" the populace to watching at their leisure and being able to eliminate all the advertising on television.