In a recent article from Mashable they discuss the tremendous growth of Adam Curry's Podshow which is one of the most popular podcasting network online. The Podshow was the third largest growing site of 2007 growing 29,114% in only 12 months! Since several of the other sites on the list where adult sites it makes this stat even more outstanding for a non-adult themed website to be so popular in only one year.
Another eye-opening report was from the respected marketing research firm eMarketer. It completed its comprehensive analysis regarding podcasting and their report is stunning.
They concluded that U.S. podcast audience grew to 18.5 million in 2007 and is on track to increase 251 percent to 65 million in 2012. According to the eMarketer report the advertising revenue has sky rocketed and many companies (including many Fortune 500 companies) are seeing the benefits of adding podcasting to their marketing arsenal.
As you can see it's fantastic news all around for the future of podcasting. And although it seems podcasting has been around forever it really hasn't. It's only been around for about four years. And although podcasting began making noise a few years ago it didn't take off as it should have. But now with the popularity of social networking sites and video it's really starting to take off.
The Internet marketing community has been slow to embrace podcasting but it's a valuable asset that marketers should consider. As podcasting becomes more popular and accessible more and more folks will continue to listen to podcasts on a regular bases. Going beyond the more tech savvy which traditionally have been the biggest fans of podcasting.
So now is really a great time to get into podcasting and start using the power of podcasting to your niche.
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Alan Petersen is the author
of Niche Podcasting. A step-by-step how to
podcast guide which takes the reader by the
hand. Niche Podcasting was written with Internet
marketers in mind.
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